Content above the fold catches the viewer's attention first—make it count.

Visibility Impact

Users may leave a site if what's above the fold isn't interesting or clear.

User Engagement

Designers prioritize the placement of elements above the fold for maximum visibility.

Headlines above the fold are crucial for selling more newspapers on stands.

The layout must consider what's above the fold to ensure important items are seen.

Ads above the fold are more expensive due to higher visibility and reader interaction.