Andy Dunn

We built Bonobos, with more than a few dozen customers and counting, and the industry we were disrupting didn't seem to care. Then we 'sold out' to Walmart. Abracadabra. The red carpet rolled open.

American Businessman

Usually said by magicians, reflects the mysterious and fun side of magic.

Magic Association

Abracadabra is not used in serious contexts and is viewed as playful or humorous.

Not Serious

Recognizable in pop culture, it's associated with magic in movies, shows, and books.

Pop Culture

 And now, here is the trick. What you do is stretch your block of space-time along the light world line, then squash it by the same amount, but at right angles to the light world line, and abracadabra! Tom's world line has gone vertical,

The fundamentals of...

 to help us feel more comfortable with our robotic friends. With that in mind, I set about teaching EDI a magic trick. Ready, EDI? Uh, ready, Marco. Abracadabra. Abracadabra?