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Definition 1 of 3
Pro Tip 1/3
Call to Action
Advertisements often include a phrase that urges the reader to do something, like 'Call now' or 'Visit today'. The car advertisement ended with 'Book your test drive today!' to encourage immediate action.
Pro Tip 2/3
Persuasive Language
Advertisements use persuasive language to convince you of the benefits of a product or service. The advertisement claimed their juice was 'bursting with natural flavors'.
Pro Tip 3/3
Visual Appeal
Print and online ads often use attractive images or graphics to grab attention. The perfume advertisement featured a famous actor to create a visually appealing message.