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Airtime

usgb/ˈertaɪm/Volume
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Prime HoursPlay
Shows with high viewership are scheduled when most people watch TV or listen to the radio. SlideThe finale got excellent ratings thanks to its prime airtime.
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Commercial ValuePlay
Airtime is valuable for advertising; commercials during popular shows are more expensive. SlideAdvertisers compete for airtime during the Super Bowl.
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Cultural ImpactPlay
Frequent airtime of shows or music can influence trends and public opinion. SlideThe song became a hit after getting constant airtime.