Allure
Definition 1 of 2
Pro Tip 1/3
Abstract Quality
Allure as a noun describes an intangible, captivating quality that isn't easily defined. The allure of the ancient castle was its haunting beauty.
Pro Tip 2/3
Emotional Reaction
When discussing allure, think about how something can provoke a strong emotional response or desire. The job offered not just a salary, but the allure of travel and freedom.
Pro Tip 3/3
Often Positive
Allure generally has a positive connotation, implying something is desirable and appealing. Despite the difficulties, the allure of mountain climbing is irresistible to many.