Amount/əˈmaʊnt/ Definition 1 of 4Pro Tip 1/2Measurement Context Use 'amount' when referring to things you can measure but not easily count, like rice or water. Measure the amount of flour needed for the recipe. Pro Tip 2/2Not for Individuals 'Amount' isn't used for individual items or people; use 'number' instead. The number of volunteers increased, not the amount.