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At a premium

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LampPro Tip 1/3
Scarcity and ValuePlay
Things scarce in availability but high in demand are often described as being at a premium. SlidePost-pandemic, bicycles became hard to find, putting them at a premium.
LampPro Tip 2/3
DesirabilityPlay
An item at a premium can be both difficult to acquire and highly desired by people. SlideIn the overcrowded city, an apartment with a view is at a premium.
LampPro Tip 3/3
Emotional ContextPlay
This phrase can carry an emotional weight, such as desperation or urgency, to secure something. SlideDuring the blackout, flashlights were at a premium.