Aura/ˈɔːrə/ Definition 1 of 4Pro Tip 1/2Environmental Mood Use 'aura' to describe the intangible, yet distinct, feeling a place gives off. The dim lighting gave the cafe an intimate aura. Pro Tip 2/2Abstract Quality Think of 'aura' as an abstract quality that can't be measured but is strongly felt. Her performance had an aura of sadness.