Awful/ˈɔːfl/ Definition 1 of 4Pro Tip 1/3Negative Emphasis Strengthens a negative statement, more than just 'bad'. That was an awful movie, I didn't enjoy it at all. Pro Tip 2/3Not Polite Could sound rude if describing someone's work or efforts. Telling her she did an awful job may hurt her feelings. Pro Tip 3/3Strong Discomfort Conveys a sense of physical or emotional discomfort. I felt awful after eating too much cake.