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Backfire

usgb/ˌbækˈfaɪər/Volume
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LampPro Tip 1/3
Unexpected OutcomePlay
Use 'backfire' to describe a plan's outcome as the opposite of what was intended. SlideTrying to cut the pie evenly backfired, leaving everyone with tiny slices.
LampPro Tip 2/3
Irony or SurprisePlay
Often involves an element of irony or surprise when the result is less favorable than expected. SlideHis efforts to impress the interviewers backfired, causing embarrassment.
LampPro Tip 3/3
Negative ConsequencesPlay
Emphasizes that actions can have negative consequences, not merely different outcomes. SlideThe aggressive marketing campaign backfired, turning customers away.