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Beguile
Hidden Persuasion
Beguile implies a sense of being led astray by charm, not just attraction. 
Negative Connotations
While 'beguile' can seem positive, it often suggests deceitfulness; it's less benign than simply 'charm'. 
Cautious Use
Use 'beguile' carefully; it can imply manipulation which may offend if used inaccurately. 