Beguile
Definition 1 of 3
Pro Tip 1/3
Hidden Persuasion
Beguile implies a sense of being led astray by charm, not just attraction. The salesman beguiled the customers with his smooth talking.
Pro Tip 2/3
Negative Connotations
While 'beguile' can seem positive, it often suggests deceitfulness; it's less benign than simply 'charm'. Advertisers often beguile us into wanting things we don't need.
Pro Tip 3/3
Cautious Use
Use 'beguile' carefully; it can imply manipulation which may offend if used inaccurately. She didn't just charm her friends; she beguiled them into supporting her scheme.