Often implies there's an anticipated event or moment that everything is moving towards.

Expectation Setting

Used to describe how excitement or suspense is deliberately increased over time.

Creating Tension

Implies a series of events or actions that logically lead to a particular point or outcome.

Used to indicate gradual development, where each step adds a little more to the total.

Implies the necessity of persistent and steady efforts to improve or develop something.

The buildup is typically from a lower or weaker state to a stronger one.