Bury the lede/lead
Definition 1 of 1
Pro Tip 1/3Journalism Origin
The phrase comes from journalism, meaning crucial details should come first. Its use suggests knowledge of media practices. 
Despite knowing not to bury the lead, the editor rearranged the article.
Pro Tip 2/3Attention Grabber
Avoid burying the lead to ensure key information grabs the reader’s attention immediately. 
In her speech, she didn't bury the lede, starting with the most shocking fact.
Pro Tip 3/3Not Just News
The phrase is used beyond journalism, such as in storytelling or presentations, to advise clarity and focus. 
When pitching his idea, he ensured not to bury the lead and mentioned the profits first.