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Catchword

usgb/ˈkætʃwɜːrd,ˈketʃwɜːrd/Volume
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LampPro Tip 1/3
Context MattersPlay
A catchword's popularity and meaning can vary in different social or professional contexts. SlideThe catchword 'sustainability' is especially common in environmental discussions.
LampPro Tip 2/3
Evolving UsagePlay
Catchwords can trend and fall out of favor quickly; follow current media to track usage. Slide'YOLO' was once a catchword but is seldom heard today.
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Cultural ResonancePlay
Some catchwords reflect cultural movements and may be linked to specific events or periods. Slide'Groovy' was a catchword that embodied the spirit of the 1960s.