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Claptrap
Avoid In Essays
Don't use 'claptrap' in formal writing; it's informal and can seem rude or unprofessional. 
Reveal Insincerity
'Claptrap' suggests someone is not sincere, as they're using fancy words with no real meaning. 
Critique Speech
Use 'claptrap' to critique speech or writing you find pompous or trying too hard to impress. 