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Cogent

usgb/ˈkəʊdʒənt/Volume
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LampPro Tip 1/3
Persuasive ContextsPlay
Use 'cogent' for arguments that not only convince you, but also sway others in debates. SlideHer cogent speech about climate change influenced the entire committee.
LampPro Tip 2/3
Not Just FactsPlay
'Cogent' implies that how the evidence is presented is as crucial as the evidence itself. SlideEven with solid facts, his presentation lacked a cogent narrative.
LampPro Tip 3/3
Emotional AppealPlay
While factual, 'cogent' can also include emotional appeal that makes the argument relatable. SlideHer personal story added a cogent touch to the statistical report.