Contend/kənˈtend/ Definition 1 of 3Pro Tip 1/3Competitive Context Used when describing rivalry and efforts to win a goal. The two athletes will contend for the championship title tomorrow. Pro Tip 2/3Intensity of Effort Implies a considerable amount of effort and determination. Despite his injury, he's contending for the gold medal. Pro Tip 3/3Not Instant Win Suggests ongoing effort over time rather than a single event. The startup had to contend with established brands for years.