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Credo

usgb/ˈkriːdəʊ/Volume
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Guiding PrinciplesPlay
Credo refers to core principles that influence how someone behaves or operates in various situations. SlideHer credo of 'honesty first' affects all her business transactions.
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Corporate IdentityPlay
Businesses often have a credo to unify their team under common ideals and goals, which can be part of their branding. SlideThe startup's credo focused on innovation, pushing them to lead in technology.
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Personal MantraPlay
Individuals may have a personal credo that summarizes their life philosophy or approach to challenges. SlideHis credo, 'seize every moment,' reminded him to live fully.