Demographic
Definition 1 of 2
Pro Tip 1/3
Market Focus
Marketers use 'demographic' to describe a market segment they target with ads. Our new product appeals to the millennial demographic.
Pro Tip 2/3
Not Individuals
'Demographic' refers to a large group, not a single person. People over sixty-five make up a growing demographic.
Pro Tip 3/3
Societal Changes
Use 'demographic' to discuss societal changes like birth rates or migration patterns. The city's demographic has shifted due to urbanization.