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Demonization

usgb/ˌdiːmənəˈzeɪʃn/Volume
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Negative EmotionPlay
Demonization involves spreading intense dislike or hate towards someone or something. SlideCelebrities often face demonization in tabloids.
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Not LiteralPlay
Demonization is usually figurative, not implying someone is an actual demon or evil being. SlideThe demonization of soda as liquid candy is a health campaign strategy.
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Media InfluencePlay
Media often plays a role in spreading demonization. Be critical of sources. SlideA news outlet’s demonization of a politician can influence public opinion.