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Deterrence

usgb/dɪˈtɜːrəns/Volume
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Behavior InfluencePlay
Deterrence can be about discouraging actions by creating rules or fear of consequences. SlideHeavy surveillance in shops serves as deterrence against shoplifting.
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Not Just PunishmentPlay
Deterrence doesn't always mean punishment; it can be any measure that stops something from happening. SlideThe presence of a lifeguard is a deterrence to unsafe swimming.
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Proactive ApproachPlay
It's a proactive approach to avoid a negative outcome rather than responding after it happens. SlideEducational campaigns about drinking and driving act as a deterrence to teenagers.