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Diffusion

usgb/dɪˈfjuːʒn/Volume
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Non-physical SpreadPlay
Understand that 'diffusion' can describe the spread of intangible things like ideas. SlideThe diffusion of digital literacy is crucial for modern education.
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Not InstantaneousPlay
'Diffusion' often implies a gradual process, not something that happens suddenly. SlideThe diffusion of new fashion trends can take years to reach remote areas.