Discriminate/dɪˈskrɪmɪneɪt/ Definition 1 of 3Pro Tip 1/3Negative Connotation Used in a negative context to describe unfair treatment. Companies should not discriminate based on personal choices. Pro Tip 2/3Prejudicial Action Often involves prejudice or harmful stereotypes about groups. Laws are in place to prevent companies from discriminating. Pro Tip 3/3Implicit Bias May occur without conscious awareness. Some people discriminate without realizing their biases.