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Downturn

usgb/ˈdaʊntɜːrn/Volume
nounPlay

A decrease or decline in something, like business activity or economy.

The company is facing a severe downturn in sales this year.
Often appears as...
economic downturn
market downturn
Left Definition 1 of 1Right
LampPro Tip 1/3
Economic FocusPlay
Use 'downturn' mainly to talk about economic issues or periods of reduced success. SlideAfter the financial crisis, the country experienced a prolonged economic downturn.
LampPro Tip 2/3
Business ContextPlay
'Downturn' is often used in a business context to describe a decline in profits or markets. SlideDue to the market downturn, several investment funds saw a decline in value.
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Not Always EconomyPlay
While common in economic context, 'downturn' can also describe decreases in non-economic areas. SlideThe pop band's popularity faced a downturn after the lead singer left.