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Effrontery

usgb/ɪˈfrʌntəri/Volume
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LampPro Tip 1/3
Negative ConnotationPlay
Effrontery has a negative connotation, suggesting shameless boldness. SlideHis effrontery in interrupting the speaker was unacceptable.
LampPro Tip 2/3
Not PlayfulPlay
Unlike 'cheeky', 'effrontery' does not imply humor or playfulness. SlideShe showed sheer effrontery, not a playful tease, when she insulted him.
LampPro Tip 3/3
Strong DisapprovalPlay
Use 'effrontery' to express strong disapproval of someone's behavior. SlideI couldn't believe he had the effrontery to plagiarize my work.