Katie Hafner

No longer do companies study consumers' psyches only by asking people what they think about technology and how they use it. Now they conduct observational research, dispatching anthropologists to employ their ethnographic skills by interviewing, watching and videotaping consumers in their natural habitats.

American Journalist

Matthew Desmond

I think I've read all of W.E.B. Du Bois, which is a lot. He started off with comprehensive field work in Philadelphia, publishing a book in 1899 called 'The Philadelphia Negro'. It was this wonderful combination of clear statistical data and ethnographic data.

American Sociologist

Elizabeth Kapu'uwailani Lindsey

My work is as an ethnographic rescuer: a conduit between past and future generations. The urgency of this effort cannot be overstated.

American Explorer

Sometimes an ethnographic inquiry will lead to new ways to use an existing technology or will generate new technologies.

Ajay Naidu

I want to present interesting stories that don't qualify themselves just by virtue of their ethnographic type.

American Actor

Ethnographic work reveals deep insights into cultural practices and beliefs.

Cultural Insight

Ethnographic studies are characterized by their thorough and detailed observation of cultures.

Detailed Observations

Ethnographic relates to understanding behaviors within their cultural context.

Behavior Understanding

Ethnographic researchers immerse themselves in the subject's environment to study them.

Immersion Required

Ethnographic methods require the active participation of the researcher, not just observation.

Active Participation

Ethnographic studies often involve long-term commitments to thoroughly engage with the community.

Long-Term Commitment

 You know, one of the intense pleasures of travel and one of the delights of ethnographic research is the opportunity to live amongst those who have not forgotten the old ways,