Europeanize
/ˌjʊrəˈpiːənaɪz/
Definition 1 of 1
Pro Tip 1/3Cultural Context
Refers to adopting European traditions, values, or style, not just geographical changes. 
The restaurant decided to europeanize its menu, featuring classic dishes from Italy and Spain.
Pro Tip 2/3Modern Usage
Today, it can imply updating to match European regulations or contemporary standards. 
The new law aimed to europeanize environmental standards across all member states.
Pro Tip 3/3Business Strategy
In business, the term may suggest a strategy to appeal to European markets or consumers. 
To attract more tourists, the hotel decided to europeanize its aesthetics and services.