'Gain ground' often describes a company's growth against competitors in the business world.

Business Growth

It suggests consistent but not necessarily fast progress in status or position.

Subtle Success

Highlights a rise in popularity or acceptance of ideas or movements over time.

'Gain ground' can reflect shifts in cultural or societal norms or preferences.

Used in sports to denote making up distance or closing a gap in a race or competition.

Emphasizes the importance of strategic progress in a competitive environment.

It can indicate a recovery from a difficult or disadvantaged starting point.

Describes incremental improvement after being in a less favorable position.