Gewgaw
/ˈɡjuːɡɔː/
Definition 1 of 1
Pro Tip 1/3Negative Connotation
Use 'gewgaw' to imply something is flashy but superficial and not valuable. 
The market stalls were filled with colorful gewgaws that caught tourists' eyes.
Pro Tip 2/3Consumerism Critique
'Gewgaw' often signals a critique of excessive buying of unnecessary, decorative items. 
During Christmas, shops are brimming with gewgaws to tempt the seasonal shopper.
Pro Tip 3/3Not Toys
While often attractive or entertaining, 'gewgaw' doesn't usually refer to play things like toys. 
My aunt's mantelpiece is cluttered with gewgaws, not a single one a child's toy.