To go against can imply standing up to group norms or popular opinion.

Social Pressure

Using 'go against' acknowledges potential risks or backlash from opposing something.

Potential Consequences

The phrase can indicate a firm determination to resist or challenge.

Highlights individuality or uniqueness in the face of customary practices.

Can show a surprising decision that deviates from common expectations.

Often used in sports or contests to introduce the opponent.

May convey a more confrontational tone than simply 'compete with'.

Used when an action or decision has adversely affected someone.

Can describe circumstances working to someone's disadvantage.