Go/turn sour Definition 1 of 3Pro Tip 1/3Negative Outcome Use when expressing that something hoped for didn't work out. The peace talks between the countries went sour and war ensued. Pro Tip 2/3Business Failures Common in business and negotiations that don't end well. The merger went sour once the financial discrepancies were discovered. Pro Tip 3/3Subtle Warning May imply a gradual process, not always immediate. You can sense things might go sour when communication breaks down.