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Hook, line and sinker

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Metaphoric MeaningPlay
The phrase originally refers to fishing equipment, but is used metaphorically to mean complete belief or acceptance. SlideWhen the magician performed, the audience bought the illusion hook, line and sinker.
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Complete TrustPlay
Used to express that someone has believed something with no doubt or suspicion. SlideThe con artist's story was so convincing that the victim trusted him hook, line and sinker.
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Emphasizing GullibilityPlay
Using this phrase can suggest someone was naive or easily fooled. SlideHe told them he was a prince, and they believed him hook, line and sinker.