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Humectant

usgb/hjuːˈmektənt/Volume
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Cosmetic UsePlay
Humectants are found in many skincare products to maintain moisture. SlideCheck the label for humectants like glycerin in your lotion.
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Food IndustryPlay
In food, humectants help retain moisture and softness over time. SlideHumectants in these cookies keep them chewy for days.
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Natural SourcesPlay
Humectants can be synthetic or sourced naturally from plants or animals. SlideHoney is a powerful natural humectant.