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Illusive

usgb/ɪˈluːsɪv/Volume
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False AppearancePlay
Refers to something that seems real but deceives the senses or mind. SlideHer kind behavior was illusive, hiding her true intentions.
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Overoptimistic HopesPlay
Used to describe hopes or goals that are enticing but unrealistic. SlideHis plan for early retirement was an illusive goal.
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Marketing TricksPlay
Can refer to tricky advertising that makes products appear better than they are. SlideDiscounts during the sale seemed illusive with the hidden costs.