Janet Reno

What has too often happened in the past is that people have threatened punishment but have failed to carry it out. It's imperative in any initiative that is undertaken that punishment be real and that there be truth in sentencing, and that the truly dangerous offenders - the recidivists and the career criminals - be put away and kept away.

American Public Servant

H. W. Brands

When you tell a story, there are imperatives of structure, of style, of pacing and all of this, that are there simply because you want to make it a good story. When do you introduce your characters? When do you put them onstage, when do you take them off the stage? How do you weave the different threads of the narrative together?

American Historian

Frances McDormand

My son smelled like a cinnamon bun, and that smell entered into my biological being, and it became an imperative that I keep him alive at all costs, so then there's this monster - this tiger or lion - that comes forward in you to protect them. And it doesn't stop. It doesn't matter if they become men or women.

American Actress

John Major

Government gets things right' does not encourage sales. 'Government makes another blunder' does encourage sales, so there's a commercial imperative that pushes sensationalism.

British Politician

Jim Cooper

With our national savings rate well below one-percent, it is imperative that the government embrace innovative and cost-effective means of boosting personal savings.

American Politician

Glenn Kelman

With Facebook's IPO, the world learned a new way of organizing businesses around one overriding imperative: to ship new products quickly.

American Businessman

Gita Gopinath

Across all economies, the imperative is to take actions that boost potential output, improve inclusiveness, and strengthen resilience.

Indian Economist

Jeff Bewkes

Cultivating diversity in all its forms - of our content, products, and people - is one of our most important business imperatives.

Albert II, Prince of Monaco

Protecting the environment is just as important a priority as the economic imperatives.

Monacan Royalty

Johan Rockstrom

Protecting our planet is a moral imperative.

Environmentalist

Suggests an action is critical and needs immediate attention.

Urgency Connotation

Implies that there is no alternative but to follow the instruction or advice.

Non-negotiable Action

Adds gravity to a statement, showcasing its significance.

Emphasize Importance

Shows who is in charge and making decisions, often in a formal or military context.

Authority and Decisions

Highlights the urgency or necessity of immediate action or obedience.

Expressing Exigency

Used to stress ethical responsibility or a strong recommendation to do something.

Moral or Ethical Call

Shows how to give instructions or requests directly, without softening the language.

Direct Requests

In imperatives, the subject 'you' is usually not stated but understood.

No Subject Needed

The form allows speakers to make firm, direct commands without appearing rude.

Firm Instructions

 the consequence of one particular set of adaptive choices that our lineage made, albeit successfully, many generations ago. And of course, we all share the same adaptive imperatives. We're all born. We all bring our children into the world. We go through initiation rites. We have to deal with the inexorable separation of death,

Wade Davis: Cultures at...

 is the first step to engaging men to support gender equality. Now, when men first hear about gender equality, when they first start thinking about it, they often think, many men think, well, that's right, that's fair, that's just, that's the ethical imperative.

Why Gender Equality Is...

 They've got echidnas all over the place. They've got different types of possums, koalas, And they got hit really hard with these fires and lost a significant amount of the island. So it was imperative that we try to rescue these animals as quick as possible.

How Drones Are Helping...

 but that skill requires a far less rigorous and formalized education than it did in the past. Number two, the skills that are imperative and differentiated in a world with intuitive technology are the skills that help us to work together as humans,

Why tech needs the...

 should be allowed because it serves the imperative of single-sex education. You might as well say that witch hunts should be encouraged because they fulfill the need for witch hunts. These are examples of circular reasoning,

Can you outsmart the...

 but a moral imperative from my upbringing -- "you've got to dance with the one who brung ya". And I did not learn about vulnerability and courage and creativity and innovation from studying vulnerability.

Listening to shame PIPE...

 So making a place for those we love is actually a global imperative. In policy terms, real equality means recognizing that the work that women have traditionally done is just as important

Anne-Marie Slaughter:...

 opportunity as well as a an environmental imperative many Parliament's around the world have developed of policies to resist climate change many Parliament's of still to

The big impact of small...

 I think the imperative of having some kind of real ability to force through difficult decisions on the global level is more important than almost anything else.

Nationalism vs....

 survive the next hundred years let alone a thousand that is imperative we avoid it out into the blackness of space to colonize new worlds across the cosmos

Imperative