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Impetus

usgb/ˈɪmpɪtəs/Volume
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Motivation CatalystPlay
Impetus often refers to what motivates a process or action to start or accelerate. SlideThe CEO's vision served as the impetus for the company's overhaul.
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Positive ChangePlay
Impetus frequently implies positive momentum or progress in various situations. SlideThe new investment was the impetus needed to expand the business.
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Action TriggerPlay
Impetus can identify the crucial trigger that leads to subsequent actions or responses. SlidePublic opinion provided the impetus for policy change.