Launch/lɔːntʃ/ Definition 1 of 6Pro Tip 1/3Business ventures Used when starting new business initiatives or ventures. They're set to launch their start-up this spring. Pro Tip 2/3First unveiling Refers to the first introduction of something to the public. The artist will launch her exhibit this weekend. Pro Tip 3/3Strategy implication Implies a planned, strategic decision behind the introduction. After months of planning, they launched their marketing campaign.