Lucrative
Definition 1 of 2
Pro Tip 1/3
Business Focus
Often used to describe profitable activity within a career or market. Their latest software release was highly lucrative.
Pro Tip 2/3
Positive Implication
Implies success and a desirable outcome beyond just profit. The filmmaker's project turned out to be a lucrative endeavor.
Pro Tip 3/3
Context Matters
Best used in professional or financial contexts, not personal life. Her investment strategies proved to be quite lucrative.