Manipulate
Definition 1 of 4
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Negative Connotation
Usually implies dishonesty or unfairness in the way control is gained. Politicians can manipulate public opinion with their speeches.
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Subtle Influence
May involve psychological techniques or persuasion. Advertisers manipulate desires to convince consumers to buy.
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Emotional Weight
Can suggest taking advantage of others' emotions. The con artist knew how to manipulate the elderly couple's fears.