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Mark down

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Sales ContextPlay
Used in retail to indicate an item's price has been lowered, often to clear inventory. SlideThe jeans were marked down by 30% during the clearance sale.
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Price PerceptionPlay
Suggests a good deal, enticing customers to buy due to the reduced cost. SlideSeeing the marked down toys, the parents decided to buy some for the holidays.
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Temporal UsePlay
Often happens at the end of a season, fiscal periods, or during special sales events. SlideAs winter approached, the store marked down all Halloween costumes.