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Mawkish
Overdone Emotion
Use 'mawkish' to describe emotions that seem exaggerated or too intense to be real. 
Negative Tone
'Mawkish' often implies a negative reaction; people usually don't like things that seem insincerely emotional. 
Criticism of Art
In art or criticism, 'mawkish' suggests that the emotional appeal is manipulative or lacks authenticity. 