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Moralize
Moral Importance
Use 'moralize' to show that you think an issue is not just important, but important in terms of right and wrong. 
Negative Connotation
'Moralize' can have a negative feel, suggesting that someone is self-righteous or overly judgmental. 
Subjective Viewpoint
When people moralize, they express their own beliefs about what is morally good or bad. 