Morph/mɔːrf/ Definition 1 of 4Pro Tip 1/3Positive Change Often implies improvement or a desired transformation. Their business plans morphed into a successful empire. Pro Tip 2/3Unexpected Twist Used when something changes in a surprising or unanticipated way. The plot morphed in a way no one saw coming. Pro Tip 3/3Continuous Process Implies a gradual and ongoing change, rather than instant. His ideas morphed over years of research.