
Notoriety
Negative Fame
Understand that 'notoriety' signifies fame gained through negative actions or attributes, unlike positive fame. 
Controversial Attention
'Notoriety' often suggests that the person or entity is well-known for reasons that provoke controversy or mixed feelings. 
Magnitude of Impact
'Notoriety' can imply a broad impact, where the negative action or trait is recognized by many people. 