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Nouveau riche

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Negative NuancePlay
The term can carry a negative tone, suggesting a lack of sophistication or taste despite wealth. SlideSome old-money families view the nouveau riche as lacking elegance.
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Cultural ContrastPlay
'Nouveau riche' is often used to contrast with 'old money', those with inherited wealth. SlideHe was considered nouveau riche compared to her old-money pedigree.
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Status SymbolismPlay
Uses of 'nouveau riche' often describe people showing their wealth through status symbols. SlideThe nouveau riche businessman drove a flashy car as a symbol of his success.