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On the back of something

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LampPro Tip 1/3
Causal LinkPlay
Use it to indicate a direct cause-effect relationship between two events or situations. SlideShe got the promotion on the back of her exceptional sales record.
LampPro Tip 2/3
Not Always PositivePlay
The phrase can refer to both positive and negative outcomes. SlideThe company's losses occurred on the back of poor market performance.
LampPro Tip 3/3
Sequential EventsPlay
Emphasizes that one event follows another, often as a consequence or result. SlideThe film gained popularity on the back of rave reviews.