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Emphasis EffectPlay
Used to make something seem more dramatic for persuasion or effect. SlideThe politician played up the risks to gain support.
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Persuasive TechniquePlay
Often found in advertising to highlight the best features of a product. SlideAdvertisers play up the benefits of the shampoo.
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Subjective PortrayalPlay
Can be subjective, reflecting the speaker's view or agenda. SlideAs an artist, he always plays up his work's uniqueness.