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Portmanteau

usgb/pɔːrtˈmæntəʊ/Volume
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Inventive WordplayPlay
Portmanteaus are playful and creative, often used for humor or impact in informal settings. SlideThe word 'smog' is a portmanteau, combining 'smoke' and 'fog'.
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Branding ToolPlay
Portmanteaus are commonly used in marketing to create catchy, memorable brand names. SlideThe brand name 'Microsoft' is a portmanteau of 'microcomputer' and 'software'.
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Cultural ContextPlay
Some portmanteaus reference popular culture and might not be understood outside that context. SlideThe term 'Bollywood' is a portmanteau of 'Bombay' (now Mumbai) and 'Hollywood'.