Scoundrel
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Negative Connotation
Scoundrel is always negative, suggesting that the person is not just bad, but also tricky or deceitful. The scoundrel tricked the whole town into investing in his fake business.
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Historical Use
In historical or classic literature, 'scoundrel' is often used to describe deceitful men with no honor. In the novel, the charismatic scoundrel ultimately faced justice for his crimes.
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Informal Speech
While it's not vulgar, 'scoundrel' is informal and might not be suitable in a professional context. My brother called the dishonest salesman a scoundrel after he lied about the car's condition.