Sell on Definition 1 of 3Pro Tip 1/2Secondhand Sale Use 'sell on' when dealing with items you bought used and want to sell again, not new items. I finished reading the book, so I'm going to sell it on. Pro Tip 2/2Personal Transactions 'Sell on' implies a more personal or individual sale rather than a business to customer sale. He sold on his old guitar to a friend.